Making Mother’s Day a Moment with A.I.

DIGITAL + SOCIAL

Gift giving. There’s an art to it. And it doesn’t always come easy. For Mother’s Day, luxury jewelry brand John Hardy came to U.N.N.A.M.E.D x AIDAx wanting to design a Mother’s Day campaign with a bespoke A.I. experience to help match the perfect piece of jewelry to your mom.

-Together with an art director partner I crafted the Mother’s Day campaign. Bringing to life the strategic insight that you’re a success because of all the work your mother put in you. From our three proposed campaigns, we crafted Mother Figure together.